1. What is a business plan? • A business plan is any plan that works for a business to: – look ahead, – allocate resources, – focus on key points, and – prepare for problems and opportunities.
2. What’s a startup plan?  • A simple startup plan includes a summary, mission statement, keys to success, market analysis, and break-even analysis. • good for deciding whether or not to proceed with a plan.
3. Is there a standard business plan? • A normal business plan includes a standard set of elements. • Generally a plan will include: – descriptions of the company, – product or service, – market, – forecasts, – management team, and – financial analysis.
4. What is most important in a plan?  • It depends on the case, but usually it’s the cash flow analysis and specific implementation details.
5. Cash flow • Cash flow is both vital to a company and hard to follow. • Cash is usually misunderstood as profits, and they are different. • Profits don’t guarantee cash in the bank. Lots of profitable companies go under because of cash flow problems. It just isn’t intuitive.
6. Implementation details • Implementation details are what make things happen. Your brilliant strategies and beautifully formatted planning documents are just theory unless you assign: • responsibilities, • with dates and budgets, • follow up with those responsible, and • track results.
7. Business Plan Layout • Executive Summary • Company Description • Product or Service • Market Analysis • Strategy and Implementation • Management Team • Financial Plan
8. Executive Summary • Write this last. It’s just a page or two of highlights.
9. Company Description • Legal establishment, history, start-up plans, etc.
10. Product or Service • Describe what you’re selling. Focus on customer benefits.
11. Market Analysis • You need to know your market, customer needs, where they are, how to reach them, etc.
12. Strategy and Implementation • Be specific. Include management responsibilities with dates and budget.
13. Management Team • Include backgrounds of key members of the team, personnel strategy, and details.
14. Financial Plan • Include profit and loss, cash flow, balance sheet, break-even analysis, assumptions, business ratios, etc.
15. Case Study – KRiM Enterprise • Executive Summary • Company Description – Training Business • Market Analysis – The need for pre-departure briefing and guidance • Product or Service – Motivational and Pre-Departure Camps • Strategy and Implementation – Resource – Networking – Joint projects • Management Team – 1)Experienced 2)Fresh Grads • Financial Plan – Level1:Sponsored Level2:Self-funded Level3:Profit-seeking
16. What’s your plan? 1. In 5 years time…? 2. In 5 month time…?

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